MARKET - Broadly defined, “marketing” is an organization’s activities aimed at getting people to buy their products or services. Successful marketing hinges on determining which activities will be the most effective for your corporation or small business and how these activities are tied together in terms of an overall marketing strategy. Marketing impacts every part of your business from how you hire, manage, and empower your employees to customer and client management, website development, and public relations. Understanding your business vision, target market, pricing, and products or services are critical in the development of your marketing strategy. And marketing requires constant measurement to effect growth.
NETWORK – Networking, connecting, and building strong personal and business relationships is critical to business development and expansion, as well as your ‘word of mouth’ reputation. Networking allows you to find like-minds, identify mentors, create a new social network and new entrepreneurial friends, connect with qualifed consultants and contractors, and open-up desirable opportunities. Your network and connections, both online and offline, will ultimately drive business growth.
VIDEO & TV - Video is a powerful marketing tool that allows prospective and current clients to immediately hear, see, and connect with you and your business. Video is an entertaining way to deliver your message while still being “real”. Videos should be brief, focused, and fun! MyLITV started out as an Islip-based online news station, expanded their coverage throughout Long Island, and is now featured on Verizon FIOS1 tv, delivering significant online and tv exposure for the entrepreneurs, non profits, and people that they cover.
MOVE – When are you the most productive? Is it when you are feeling great, eating well, when you just lost a few pounds, or right after a fabulous workout or run? Activity and health positively impact your productivity and often stimulate creative energy. When you are feeling good, people know it. It is reflected in everything you say and do, including how you promote your business!
ActivEntrepreneur utilizes and integrates all of these components when devising marketing and event strategies for your business. And we will gladly take an ‘active’ approach to working together via occasional walking, hiking, or kayaking ‘working’ sessions! Contact us today!